Ford x Essence Fest Activation

Outcome:
• 37MM social impressions
• +247K in-person attendees and 29K hand-raisers exceeding activation goals for hand-raisers by 139%.
• 5.47% overall social media engagement exceeding last year’s goal of 4.28% and exceeding the stretch target of 5.25%.
• Increased engagement per post to 6.3% from last year’s 4.1%.

Believe Beauty Skin Launch

Outcome:
• Supported national launch of Believe Beauty Skin, a Dollar General exclusive positioned as a sub-$5 accessible beauty line.
• Contributed to launch creative and social rollout during the brand’s viral discovery phase.
• Generated widespread organic awareness driven by YouTube and Instagram beauty coverage, establishing early traction among value-focused beauty audiences.
• Helped define visual and social foundation used across initial brand growth cycle.